{"id":21832,"date":"2026-01-20T09:23:46","date_gmt":"2026-01-20T08:23:46","guid":{"rendered":"https:\/\/www.powens.com\/?p=21832"},"modified":"2026-01-20T09:34:15","modified_gmt":"2026-01-20T08:34:15","slug":"optimiser-taux-connexion-open-banking-avec-tests-ab-webview","status":"publish","type":"post","link":"https:\/\/www.powens.com\/fr\/blog\/optimiser-taux-connexion-open-banking-avec-tests-ab-webview\/","title":{"rendered":"Guide pratique pour am\u00e9liorer les taux de connexion en Open Banking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous d\u00e9veloppez une application reposant sur l\u2019<\/span><a href=\"https:\/\/www.powens.com\/fr\/blog\/qu-est-ce-que-l-open-banking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Open Banking<\/span><\/a><span style=\"font-weight: 400;\">, vos utilisateurs doivent connecter leurs comptes bancaires. Mais beaucoup n\u2019ach\u00e8vent pas ce parcours \u2013 et ces abandons p\u00e8sent directement sur votre taux de conversion, l\u2019exp\u00e9rience utilisateur et, in fine, votre mod\u00e8le \u00e9conomique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est pr\u00e9cis\u00e9ment l\u00e0 qu\u2019intervient l\u2019A\/B testing. Cette approche permet de r\u00e9partir le trafic et de tester diff\u00e9rentes versions de votre parcours de connexion afin d\u2019identifier celle qui fonctionne le mieux et d\u2019augmenter progressivement les taux de connexion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Powens, nous vous donnons les moyens de le faire concr\u00e8tement : personnalisier les Webviews de consentement et les tester gr\u00e2ce \u00e0 des tests A\/B pour optimiser vos taux de consentement. Dans cet article, nous vous expliquons comment proc\u00e9der, \u00e9tape par \u00e9tape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez aussi regarder cette vid\u00e9o : <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Powens Demo: A Step-by-Step Guide to Increase Open Banking Connection Rates\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kQywptoWvb0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.powens.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Compl\u00e9ter l&rsquo;authentification Open Banking et configurer la Webview<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration de l\u2019API Powens n\u00e9cessite de r\u00e9cup\u00e9rer vos cl\u00e9s API (un ID client et un secret client par application). Si ce n\u2019est pas encore fait, <\/span><a href=\"https:\/\/console.powens.com\/auth\/register\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cr\u00e9ez un compte gratuit sur la Console Powens<\/span><\/a><span style=\"font-weight: 400;\"> et g\u00e9n\u00e9rez votre premi\u00e8re application client pour obtenir vos cl\u00e9s.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Rendez-vous dans l\u2019onglet <\/span><b><i>Applications<\/i><\/b><span style=\"font-weight: 400;\"> sous la cat\u00e9gorie <\/span><b><i>DOMAIN<\/i><\/b><span style=\"font-weight: 400;\"> dans la barre lat\u00e9rale de la plateforme Powens. Cliquez ensuite sur <\/span><b>+ <\/b><b><i>ADD AN APPLICATION<\/i><\/b><span style=\"font-weight: 400;\"> pour cr\u00e9er une nouvelle application client.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21823\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-one-1024x561.png\" alt=\"\" width=\"1200\" height=\"658\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-one-1024x561.png 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-one-300x164.png 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-one-768x421.png 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-one-800x438.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Une fois l\u2019application ajout\u00e9e, vous serez redirig\u00e9 vers un \u00e9cran o\u00f9 saisir le nom et l\u2019URL de votre application. Allez dans <\/span><b><i>Settings<\/i><\/b><span style=\"font-weight: 400;\"> \u00e0 gauche, entrez les infos, puis cliquez sur <\/span><b><i>Save<\/i><\/b><span style=\"font-weight: 400;\"> en haut \u00e0 droite.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21838\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-300x162.jpeg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-300x162.jpeg 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-1024x554.jpeg 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-768x416.jpeg 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-410x222.jpeg 410w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-800x433.jpeg 800w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-670x363.jpeg 670w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large-384x208.jpeg 384w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-2-Large.jpeg 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Personnaliser la Webview pour optimiser l\u2019exp\u00e9rience utilisateur<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personnaliser le widget Webview permet de maximiser les chances de connexion r\u00e9ussie \u00e0 une banque. Vous pouvez modifier plusieurs param\u00e8tres pour :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Afficher certaines banques en priorit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Afficher des messages sp\u00e9cifiques \u00e0 vos utilisateurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activer\/d\u00e9sactiver la connexion via QR code (optionnel)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapter le style visuel du widget \u00e0 votre marque<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">R\u00e9fl\u00e9chissez \u00e0 votre segment d\u2019utilisateurs et \u00e0 ce qu\u2019ils attendent de ce type de parcours. Vous d\u00e9veloppez une application destin\u00e9e aux moins de 30 ans ? Ce public, habitu\u00e9 \u00e0 partager ses donn\u00e9es en ligne, pr\u00e9f\u00e8re g\u00e9n\u00e9ralement les interfaces \u00e9pur\u00e9es et les textes courts : adoptez donc une approche minimaliste. Au contraire, si vous d\u00e9veloppez un logiciel de comptabilit\u00e9 SaaS destin\u00e9 \u00e0 des directeurs financiers et comptables charg\u00e9s de connecter les comptes bancaires de leur entreprise, dans ce cas, incluez toutes les informations n\u00e9cessaires sur le traitement et l\u2019utilisation des donn\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voyons maintenant ce qu\u2019il est possible d\u2019adapter.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Charte graphique<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00e9finissez pr\u00e9cis\u00e9ment vos couleurs primaires et d\u2019arri\u00e8re-plan, modifiez l\u2019apparence des boutons et ajoutez votre logo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21841\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-300x163.jpeg\" alt=\"\" width=\"1200\" height=\"653\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-300x163.jpeg 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-1024x557.jpeg 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-768x418.jpeg 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-410x222.jpeg 410w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-800x435.jpeg 800w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three-384x208.jpeg 384w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/a-step-by-step-guide-to-increase-open-banking-connection-rates-part-three.jpeg 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Institutions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dans l\u2019onglet <\/span><b><i>Institutions<\/i><\/b><span style=\"font-weight: 400;\">, vous pouvez filtrer les connecteurs par pays et mettre en avant jusqu\u2019\u00e0 8 connecteurs favoris. Vous pouvez aussi :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Afficher ces connecteurs en haut de la liste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autoriser l\u2019authentification via QR code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permettre aux utilisateurs d\u2019ajouter de nouvelles connexions via la liste <\/span><b><i>Manage<\/i><\/b><span style=\"font-weight: 400;\"> les connexions<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21844\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-300x163.jpeg\" alt=\"\" width=\"1200\" height=\"651\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-300x163.jpeg 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-1024x555.jpeg 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-768x416.jpeg 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-410x222.jpeg 410w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-800x434.jpeg 800w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-670x363.jpeg 670w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four-384x208.jpeg 384w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-four.jpeg 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Clauses de r\u00e9assurance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019onglet <\/span><b><i>Reassurance<\/i><\/b><span style=\"font-weight: 400;\"> vous permet d\u2019activer des clauses (confidentialit\u00e9, s\u00e9curit\u00e9, etc.) affich\u00e9es \u00e0 l\u2019ouverture de la Webview. Ces clauses sont personnalisables : vous pouvez les r\u00e9organiser, activer l\u2019avis PSD2 SCA et ajouter une barre lat\u00e9rale d\u2019information.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tester l\u2019API Open Banking avec des tests A\/B<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019exp\u00e9rience Open Banking n\u00e9cessite des exp\u00e9rimentations pour s\u2019am\u00e9liorer, et la personnalisation de la Webview est une excellente premi\u00e8re \u00e9tape. Un widget bien pens\u00e9 augmente fortement les chances de succ\u00e8s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon le cas d\u2019usage, nos donn\u00e9es montrent qu\u2019une personnalisation efficace peut am\u00e9liorer le taux de conversion de 10 points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prenons un exemple : l\u2019activation ou non du QR code. Ce code permet de passer d\u2019un parcours desktop \u00e0 un parcours mobile, o\u00f9 l\u2019utilisateur peut s\u2019authentifier via son app bancaire. Cela rend l\u2019exp\u00e9rience plus fluide gr\u00e2ce \u00e0 des m\u00e9thodes comme Face ID ou un simple code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais dans le cas d\u2019un logiciel de comptabilit\u00e9, nous avons test\u00e9 la d\u00e9sactivation du QR code pour une partie des utilisateurs. R\u00e9sultat : le taux de conversion \u00e9tait meilleur sans le QR code. Pourquoi ? Parce que les personnes en charge de la comptabilit\u00e9 n\u2019ont souvent pas l\u2019app bancaire install\u00e9e sur leur t\u00e9l\u00e9phone professionnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comment faire ce type de test ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir cr\u00e9\u00e9 votre premi\u00e8re application client, vous pouvez en cr\u00e9er d&rsquo;autres avec des param\u00e8tres de Webview diff\u00e9rents.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21847\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five-300x155.jpeg\" alt=\"\" width=\"1200\" height=\"621\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five-300x155.jpeg 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five-1024x530.jpeg 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five-768x397.jpeg 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five-800x414.jpeg 800w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-five.jpeg 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Outre la possibilit\u00e9 de visualiser et de g\u00e9rer vos applications client, Powens fournit \u00e9galement un tableau de bord d\u00e9di\u00e9 dans la Console pour suivre les taux de conversion au fil du temps. Ce tableau de bord peut ventiler les donn\u00e9es en fonction de la banque, de l\u2019appareil, du navigateur ou encore du syst\u00e8me d\u2019exploitation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus important encore, il compare les chiffres et les performances de chacune de vos applications client, ce qui signifie que vous pouvez tester plusieurs versions en parall\u00e8le (et c\u2019est l\u00e0 que vos tests A\/B prennent tout leur sens). Vous pouvez configurer le trafic utilisateur de mani\u00e8re \u00e0 le r\u00e9partir \u00e9quitablement entre les diff\u00e9rentes versions de votre application client, ce qui vous permet de comparer les taux de conversion et d\u2019identifier la combinaison de param\u00e8tres la plus performante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jetez un coup d&rsquo;\u0153il \u00e0 ce tableau de bord de d\u00e9monstration pour d\u00e9couvrir plus en d\u00e9tail les types d\u2019analyses de donn\u00e9es auxquels vous aurez acc\u00e8s :<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21852\" src=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-300x163.png\" alt=\"\" width=\"1200\" height=\"651\" srcset=\"https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-300x163.png 300w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-1024x555.png 1024w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-768x417.png 768w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-410x222.png 410w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-800x434.png 800w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-670x363.png 670w, https:\/\/www.powens.com\/wp-content\/uploads\/2026\/01\/step-by-step-guide-to-increase-open-banking-connection-rates-part-six-384x208.png 384w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Commencez \u00e0 cr\u00e9er et \u00e0 comparer des Webviews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La seule fa\u00e7on de trouver la configuration id\u00e9ale de votre application cliente \u2014 celle qui convertit vraiment \u2014 est de commencer \u00e0 cr\u00e9er, personnaliser et tester plusieurs Webviews. Le tableau de bord de Powens vous permet de passer facilement de l\u2019une \u00e0 l\u2019autre, tout en surveillant et comparant leurs performances respectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez prendre le temps de mener des tests A\/B pour trouver la combinaison optimale, ou utiliser ces fonctionnalit\u00e9s pour acc\u00e9l\u00e9rer le succ\u00e8s des connexions Open Banking de vos applications clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans tous les cas, l\u2019\u00e9quipe de support d\u00e9di\u00e9e de Powens est l\u00e0 pour vous accompagner tout au long du parcours utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous vous aiderons \u00e0 identifier les meilleures personnalisations pour la configuration de votre widget, et vous fournirons des conseils cl\u00e9s pour comparer efficacement vos Webviews via le tableau de bord.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 la fin de votre phase de test, vous disposerez d\u2019une application client qui convertit de mani\u00e8re fluide \u2014 comme c\u2019est d\u00e9j\u00e0 le cas pour les produits cr\u00e9\u00e9s par des clients de Powens tels que <\/span><a href=\"https:\/\/www.powens.com\/fr\/customer-stories\/qonto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Qonto<\/span><\/a><span style=\"font-weight: 400;\">, Pennylane et Finary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces entreprises b\u00e9n\u00e9ficient d\u00e8s le d\u00e9part des excellents taux de consentement offerts par Powens, tout en ayant la possibilit\u00e9 de les optimiser gr\u00e2ce \u00e0 nos capacit\u00e9s de test A\/B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.powens.com\/fr\/contactez-nous\/\" target=\"_blank\" rel=\"noopener\">Contactez-nous d\u00e8s aujourd\u2019hui<\/a> pour vous lancer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous d\u00e9veloppez une application reposant sur l\u2019Open Banking, vos utilisateurs doivent connecter leurs comptes bancaires. Mais beaucoup n\u2019ach\u00e8vent pas ce parcours \u2013 et ces abandons p\u00e8sent directement sur votre taux de conversion, l\u2019exp\u00e9rience utilisateur et, in fine, votre mod\u00e8le \u00e9conomique. C\u2019est pr\u00e9cis\u00e9ment l\u00e0 qu\u2019intervient l\u2019A\/B testing. Cette approche permet de r\u00e9partir le trafic et [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":21861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[32,56],"tags":[],"class_list":["post-21832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-banking-fr","category-product-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment tester A\/B les connexions Open Banking avec Powens<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 cr\u00e9er, personnaliser et tester A\/B des applications client via le widget Webview de Powens pour optimiser les connexions Open Banking.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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